This past weekend, I was wandering the streets with a friend chatting when we both looked at a building with a sign that said “Butters” on it. She and I had a five minute discussion about how her first instinct was to laugh because it said “butt,” then she noticed it said “butters,” and then finally she finally associated it with the South Park character of the same name.
What is remarkable to me about this conversation is that her thought process was exactly the same as mine. This is not an isolated incident. I find that the people with whom I best get along all have the initial reaction to laugh signs such as this. If you must, call it a bit of 14-year-old immaturity still residing inside of us, but it’s there. You can’t deny it.
Nor should you.
So imagine my surprise when I discovered this sign on my corner while walking down the street to the nearby, run-down corner shop. This barbecue place shares a building with the shop that I frequent when I run out of Diet Pepsi at my apartment and need a 20 ounce fix. It began life a few months ago as the Fighting Cock Rotisserie, but now it’s a full fledged BBQ/Espresso place.
Of course, I’m glossing over the fact that the name inspires a sophomoric chuckle. So I snapped a picture with my camera phone and decided to write about why, exactly, I have to laugh.
The reasons…in bullet point format:
- I’m from Oklahoma, and I know that the sign is wrong. Cock fighting in Oklahoma was a legal sport until 2002, when the state finally decided that forcing chickens to fight one another to the death is a bad thing. Plus, I’m thinking that if you’re implying a fighting rooster is the type of meat you serve, then you’re not doing your business any favors.
- Only in Seattle would such a combo restaurant exist. Seriously…barbecue and espresso? I don’t think I’ve heard of a weirder food combination since my last viewing of Talladega Nights, when Cal Naughten, Jr. says that he and Ricky Bobby go together like “Chinese food and chocolate puddin’,” which reminds me, does anyone know of any Shake n’ Bake-themed restaurants?
- This place is obviously confused about its sexuality. Yeah…I know. You all were waiting for this one because it’s the first thing you thought of when you saw that sign. I’d be lying if I were to say that’s not the reason why I initially laughed as well. Seriously, you have to admit that there are some people out there who are still 14-year-old boys at heart who are going to think to themselves “Oh my god! They are talking about penises!” Let’s spend a moment on this one. Fightin’ cock…doesn’t that imply that this restaurant is struggling with the fact that it’s gay, much like a certain former Idaho Senator? To take this one step further, isn’t naming a barbecue joint with such sexually ambiguous and punny name much like naming an upscale boutique store something like Buy Curious? And to take this bullet point well past the point of good taste and restraint, how do you say that name? Where do you stress it? This is very important. If you put the stress on the first word – FIGHTING Cock Barbecue – then it sounds vaguely homophobic. If you stress the words “cock barbecue,” then it sounds like a party that Jeffery Dahmer would have had.
Anyway, there are signs like this all over the place. They don’t necessarily inspire such juvenile observations as the ones that I’ve just made, but still…they are out there.
Witness: Thai One On – a Thai place in Lake City that is a pun of “Tie one on,” as in to go on a bender.
Witness: PeePod – a deodorant cake that is suspended inside the upper lip of a urinal in a white-ish plastic cage.
There are tons more signs like these, and as long as I have a decent camera phone with me, I will snap pictures. They are the eccentricities of our cities and our towns. They are bits of our local color. And they are constant reminders that we are a lot dumber than we give ourselves credit for.

Posted by huffines
Posted by huffines 
Posted by huffines 

